It Starts With Getting To Know Your Business
Once we understand your business goals, we build a custom IVR designed to deliver the best calls to your team. Our carefully tailored mobile search campaign targets your ideal customers. We monitor calls to optimize the campaign, increasing both the quality and volume of calls. We track the calls in real time and offer access to call recordings to improve customer service.
This is our Quality Feedback Loop (QFL).
The result is quality calls delivered at the point of purchase with the lowest cost per acquisition possible.
Refer Blue Limited is the leading network dedicated to inbound mobile marketing.
Think Of Refer Blue Limited As A Long-Term Partner, Providing Ongoing Support And Quality Control!
First we get to know your business. We focus on your needs and your goals. We evaluate the successes of your past campaigns and determine how we can improve your conversions and decrease your cost per acquisition. We determine your budget, set key performance indicators, and start the work. Because we work on a performance basis, there are no upfront fees. We don’t require long term contracts because we know you will love what we offer.
Here we dive deep and do extensive research on your customer base. We built a customer persona and begin developing a targeted mobile search campaign that will reach your ideal customers. We determine our best publishers that reach your markets and partner with them to begin driving calls to your call center.
Custom Interactive Voice Response
Here’s our secret sauce. We know how to build an IVR that delivers only the utmost qualified leads to your call center. These calls convert at a rate of 30% to 50%. Your company will find that not only does this decrease your CPA, but it improves the morale of your call center staff. It’s a win-win.
We make sure everything is working. We constantly monitor calls to optimize the campaign, increasing both the quality and volume of calls. We track the calls in real time and offer access to call recordings to improve customer service. We fine tune needed to ensure the best qualified calls reach your staff.
As needed, we go through all of the steps again. We stay in touch to update your budget and goals, offering a unique flexibility to our services. We continually research your ideal customers. We tweak the IVR as needed to keep getting the best results, and we monitor recordings of the calls (as permitted by you) to be sure we are hitting the mark. We are dedicated to continual improvement.